Citizen Raj: Indian Elections 1952-2019 by Surjit S. Bhalla

Author:Surjit S. Bhalla [Bhalla, Surjit S.]
Language: eng
Format: epub
Publisher: Westland
Published: 2019-04-19T18:30:00+00:00

Anyone who has not spent the last five years living on another planet will be familiar with the term Big Data. Big Data means, in essence, that everything we do, both on and offline, leaves digital traces. Every purchase we make with our cards, every search we type into Google, every movement we make when our mobile phone is in our pocket, every ‘like’ is stored. Especially every ‘like’. For a long time, it was not entirely clear what use this data could have—except, perhaps, that we might find ads for high blood pressure remedies just after we’ve Googled ‘reduce blood pressure’.

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